This training doesn't just contain colour theory, but also shows you how to build your business, and make money, unlike most image consultant training courses available today.
Multimedia Training Course: Day One
Start By Learning Colour Theory
Understand skin tone and how your client relates to colour
- Introduction
- How do you personally relate to colour?
- How does your client relate to colour?
- Colour theory explained
- Cool vs. warm skin tones
- The importance of a good first impression
Fully Understand the 4 Seasons and 6 Tones
Boost your income potential running Tonal Taster workshops
- The four seasons
- The colour wheel
- The capsule wardrobe
- Hues, tints, tones and shades
- The six tones
- Colour characteristics - depth, clarity and undertone
- Seasonal and tonal together
- Defining the seasons using the tones
- How to run a 'Tonal Taster Session' - part 1
Learn How to Promote Your Business to Maximise Your Income
Fully understand tonal characteristics and how to put all that you are learning together
- Promote your business with a 'Tonal Taster Session' - part 2
- Using a mirror
- Dominant tonal characteristics
- Secondary tonal characteristics
- Seasonal analysis
- Putting it all together
- Testing out the theory
Learn By Watching An In-Depth Full-Length Colour Consultation
Appreciate how to use neutrals, accent colours and the best way to use your drapes
- An actual colour consultation
- Using the drapes
- Neutrals - lightest neutrals, darkest neutrals
- Using navy
- Using neutrals and nothing else?
- Adding accent colours
- Jewellery and a touch of lipstick
- How to use the wallets
- How many colours does each season need?
- Finishing the draping session
Learn How to Start Your New Business
Boost your confidence knowing you have access to tried-and-tested techniques
- Analysing the analysis
- Starting your new business
- The drapes
- Exercise - dominant tonal characteristics
- How to deal with greying hair
- More on neutrals
- Exercise - neutrals
- Marketing tips for your business
Multimedia Training Course: End Of Day One
You've Finished Day One, Time For A Video Break!
A video introduction to Colour Analysis Training in a Box
Multimedia Training Course: Day Two
Learn How to Communicate Effectively With Your Client
More proven business marketing to help you build your business
- Using the right words with your clients
- Which wallets would you like to work with?
- Working with the drapes
- This is theatre!
- A good idea!
- Using universal colours
- Workshop ideas
- Working with local businesses
Learn How to Handle Telephone Enquiries and Run Consultations
Invaluable business advice based on personal experience over many many years!
- How to run a colour consultation
- Handling the initial telephone enquiry
- Leaflets and business cards
- Dressing the part
- Grooming and etiquette
- Create a safe, comfortable environment for your client
- Timing the consultation
- Wrong hair colour?
- Using the drapes
- More on neutrals
Understand How You Can Maximise Profits in Your Business
Understand colour personality analysis techniques and how to use them in consultations
- Colour suggestions for each season
- Print suggestions for each season
- Colour personality profiling and quiz
- Analysis of your colour personality
- Back to the consultation
- To make-up or not to make-up?
- Keeping make-up to a minimum (if you want to)
- Selling the wallets
- Practicalities of running an image business
Learn How To Develop and Build Your Business
Learn the importance of front-end and back-end products & services in your business
- Documentation and how to create your own
- Seasonal handouts
- Feedback form
- Capsule wardrobe suggestions
- Fashion trends handouts
- Working with fashion boutiques
- Should you go mobile?
- Alternatives to working from home
- Working from your own studio
- How to deal with objections
- Building your client's confidence
- Offering further services
- More workshop ideas
Learn How to Promote & Market Your Business
Understand reciprocal business & target markets to increase your income
- Promote yourself locally
- Target markets
- Reciprocal business
- Tell your own story
- Work with other business owners
- Putting it all together
Multimedia Training Course: Doesn't End Here!
This is just the beginning... for your business
Watch training course content
View video clips taken from the actual DVD video tuition
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