Introduction
The two-day course that we filmed produced a total running time of approx. 8hrs 39 mins of video content. A bit much to take in all at once, we thought! So, we've split this down into 10x DVDs for you of approx. 50 minutes each. We've listed below the contents of each DVD or you can skip to the bottom of the page and watch samples of the actual videos:
- Introduction
- How do you personally relate to colour?
- How does your client relate to colour?
- Colour theory explained
- Cool vs. warm skin tones
- The importance of a good first impression
- The four seasons
- The colour wheel
- The capsule wardrobe
- Hues, tints, tones and shades
- The six tones
- Colour characteristics - depth, clarity and undertone
- Seasonal and tonal together
- Defining the seasons using the tones
- How to run a 'Tonal Taster Session' - part 1
- Promote your business with a 'Tonal Taster Session' - part 2
- Using a mirror
- Dominant tonal characteristics
- Secondary tonal characteristics
- Seasonal analysis
- Putting it all together
- Testing out the theory
- An actual colour consultation
- Using the drapes
- Neutrals - lightest neutrals, darkest neutrals
- Using navy
- Using neutrals and nothing else?
- Adding accent colours
- Jewellery and a touch of lipstick
- How to use the wallets
- How many colours does each season need?
- Finishing the draping session
- Analysing the analysis
- Starting your new business
- The drapes
- Exercise - dominant tonal characteristics
- How to deal with greying hair
- More on neutrals
- Exercise - neutrals
- Marketing tips for your business
- Using the right words with your clients
- Which wallets would you like to work with?
- Working with the drapes
- This is theatre!
- A good idea!
- Using universal colours
- Workshop ideas
- Working with local businesses
- How to run a colour consultation
- Handling the initial telephone enquiry
- Leaflets and business cards
- Dressing the part
- Grooming and etiquette
- Create a safe, comfortable environment for your client
- Timing the consultation
- Wrong hair colour?
- Using the drapes
- More on neutrals
- Colour suggestions for each season
- Print suggestions for each season
- Colour personality profiling and quiz
- Analysis of your colour personality
- Back to the consultation
- To make-up or not to make-up?
- Keeping make-up to a minimum (if you want to)
- Selling the wallets
- Practicalities of running an image business
- Documentation and how to create your own
- Seasonal handouts
- Feedback form
- Capsule wardrobe suggestions
- Fashion trends handouts
- Working with fashion boutiques
- Should you go mobile?
- Alternatives to working from home
- Working from your own studio
- How to deal with objections
- Building your client's confidence
- Offering further services
- More workshop ideas
- Promote yourself locally
- Target markets
- Reciprocal business
- Tell your own story
- Work with other business owners
- Putting it all together
The video below shows 9 separate clips from the actual course content
If you can't watch this video for any reason, you can order our free DVD which contains this video presentation plus the introduction video from the home page.
We have split the video content into 10 manageable, logical units. Each DVD video disk is accompanied by a dedicated section in the training manual which includes a transcript of everything that is discussed plus additional notes written after the filming to ensure you have absolutely everything you need to get started. Nothing has been left out!
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